Anzu joins Unity’s Verified Solutions Partner Program | Pocket Gamer.biz
In-game advertising platform Anzu has confirmed that it has joined Unity’s Verified Solution Partner Program, making it the first in-game advertising company to do so..
Unity must test and verify that a company’s SDK is optimized for the latest version of the Unity editor in order to become a verified solution partner. In the case of Anzu, this has been achieved.
Unity program solutions range from third-party software development kits to vendor applications to cloud services. The in-game advertising solution developed by Anzu allows the inclusion of advertisements on objects such as buildings, billboards and banners.
“This move will bring our technology to even more developers, who are increasingly looking for a reliable, non-disruptive solution to help them monetize their games,” said Anzu co-founder and CPO Ben Fenster.
“Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and benefit from our user-friendly, non-clickable, and non-disruptive ads.
Axis Games, a Unity developer using Anzu’s in-game advertising solution, commented, “We were looking for a way to liven up our stadiums and add a better sense of immersion, so dynamic ads that generate additional income was a perfect fit.”
Unity recently partnered with Meta Audience Network to offer Unity Ads through Unity Mediation, in an effort to bid on the app.