Anzu joins Unity’s Verified Solutions Partner Program | Pocket Gamer.biz

In-game advertising platform Anzu has confirmed that it has joined Unity’s Verified Solution Partner Program, making it the first in-game advertising company to do so..

Unity must test and verify that a company’s SDK is optimized for the latest version of the Unity editor in order to become a verified solution partner. In the case of Anzu, this has been achieved.

Unity program solutions range from third-party software development kits to vendor applications to cloud services. The in-game advertising solution developed by Anzu allows the inclusion of advertisements on objects such as buildings, billboards and banners.

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“This move will bring our technology to even more developers, who are increasingly looking for a reliable, non-disruptive solution to help them monetize their games,” said Anzu co-founder and CPO Ben Fenster.

“Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and benefit from our user-friendly, non-clickable, and non-disruptive ads.

Axis Games, a Unity developer using Anzu’s in-game advertising solution, commented, “We were looking for a way to liven up our stadiums and add a better sense of immersion, so dynamic ads that generate additional income was a perfect fit.”

Unity recently partnered with Meta Audience Network to offer Unity Ads through Unity Mediation, in an effort to bid on the app.

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