Jam City Expands Leadership Team to Expand F2P Portfolio | Pocket Gamer.biz

Leading game developer Jam City has announced several key hires and promotions aimed at advancing the company’s expansion into free-to-play game categories. Jam City is working on improving its F2P games portfolio in tandem with its new blockchain division focused on web development and P2E games.

Lisa Anderson, who joined Jam City from The Walt Disney Company in 2017, has been promoted to executive vice president, where she will oversee the company’s free games, including Puzzle, Lifestyle and Casino divisions. Anderson has been instrumental in the growth of Jam City’s flagship game, Disney Emoji Blitz, and is leading the development of a new game slated for release later in 2022.

King and Playtika Leads join puzzle and casino teams

In addition to Anderson’s promotion, Jam City has expanded its executive arm with two appointments: Brent Blazek will lead Jam City’s Puzzle division, which includes games such as Cookie Jam, Cookie Jam Blast and Panda Pop. Blazek joins the King team, where he worked as a product manager for Candy Crush: Soda Saga, which resulted in three consecutive years of revenue growth.

Dan Lipa, who previously worked at Playtika, Win Interactive and Gamesmart, has also joined the team to lead its Casino division, which includes games such as Bingo Pop, Mahjong and Solitaire.

“When we hired Lisa Anderson, we knew she had incredible talent. She has proven herself to be a true leader and we are excited to see what she will do as the head of Jam City’s free genres,” said Josh Yguado, co-founder and president of Jam City. “Reporting to Lisa, we welcome Brent and Dan to our Puzzle and Casino divisions whose expertise and proven abilities to drive growth are critical to our success.”

Jam City is making a solid push into blockchain gaming, releasing its first NFT collection in February 2022, and the company’s senior vice president of creative development, Johnny Casamassina, spoke at PocketGamer.biz and BeyondGames .biz GDC Metaverse Mixer on gamers’ need for accessibility.

Comments are closed.