Mobile, the future of blockchain gaming belongs to the cloud, says BlueStacks | Pocket

Rosen Sharma, CEO of BlueStacks, has a simple view of mobile gaming: “I send you a link to click on, and you play it.”

That sounds like simplicity on its own, but Sharma argued that, Bluestack’s mobile cloud platform, and recently launched Creator Hub and Creator Studio represent something more disruptive to mobile games.

“We think of and the mobile cloud in general in a very different way to how people think of a cloud game server. Instead of something akin to a subscription service – a separate space to log in with a catalog of games to play – we’re thinking of cloud gaming like YouTube Of course you can play via, but you can also embed and play this game anywhere: on your blog or your Facebook page or on a gaming fandom site.”

Although some publishers have shifted away from browser games to mobile publishing, including recently Miniclip, Sharma underscored its commitment to a browser-centric approach: “One thing we achieved was to rethink ‘cross-platform’ – less a way to play games across different types of devices and more fundamental; how many of your friends can play.

It’s the YouTube model of removing friction, and removing friction only leads to good things

Rosen Sharma

“If I send a browser link to 20 friends, maybe 15 will end up clicking the link. If I send a link to an app that needs to be downloaded, maybe three of them will. It’s the YouTube model of removing friction, and removing friction only leads to good things.”

Mods and Toggles

The latest updates to, Creator Hub and Creator Studio, allow users to modify their games, from linking bespoke JPEGs to victory screens to implementing new outfits, in ways that never was not previously available on mobile – which Sharma attributes to another promised potential made possible by the cloud.

“You’ll never be able to personalize the experience on iOS or Android. But it’s amazing to see kids, who are the ones coming up with the coolest stuff, infusing UGC with pop culture references and memes – like the smith incident at the oscars – at an incredibly fast pace i actually think we’ll see most people playing modded versions of games, compared to the original versions, which are just too boring to play from These days.

It may sound like the vaunted cultural promise of the metaverse, but Sharma is keen to steer away from any occurrence of the word ‘metaverse’: “I stay away from that word because it means so many different things to so many people . people.”

Will Apple and Google support blockchain games?

Much of’s functionality depends on a browser-centric approach that bypasses Apple and Google’s control over its operating systems, including its NFT integration, which ostensibly enables NFT game creation and NFT-based monetization in existing mobile games.

This is an important part of the promise of Bluestack: Existing Mobile Games, as Sharma is so far unimpressed with the current suite of blockchain games.

“If you look at the Web3 space today, most of the titles are…first-gen games. They’re not really good games, but focused on game mechanics to win. They’re very primitive. But I asks every mobile game CEO for their top three priorities, and most say three things: NFT, metaverse, and cross-platform How do you integrate the former if you have an app on iOS or Android?

“Let’s take Apple, which has a 30-day return policy for in-app purchases, and I decide to make the most of it. How do I return something that’s already been written on the blockchain?”

I ask every mobile game CEO what their top three priorities are, and most say three things: NFT, metaverse, and cross-platform.

Rosen Sharma

Sharma made bold claims about’s blockchain functionality, including allowing developers to “seamlessly” embed NFTs into their existing titles through the API, “and just let people buy NFTs as if they were buying any other IAP. You don’t even need a wallet to make these transactions” – although when asked how transactions can be made without a wallet, Sharma replied: “We have a backend solution”.

Others, including Com2uS’s Kyu Lee, are optimistic about current gatekeepers Apple and Google taking incremental steps toward blockchain gaming. But Sharma is less convinced: “Apple and Google will have to make NFT trading fees zero for this to work, and I don’t think Apple and Google are ready to give away $100 billion in revenue.”

Anyway, like many Web3 operators, Sharma sees similarities between the early conversations and hesitations between Web3 and when the Internet gradually became accessible to the mass market: “I’m old enough to have been through all those In 2000, people were looking at and saying, “This internet thing doesn’t make any sense.”

“I think we’re going to go through the same cycle. There are very good examples of integrating the Web3 economy into games, but it will happen with good quality games. Play-and-then-win, not win -and -play. And the cloud will solve many problems that exist in current distribution models and app stores.”

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