Mozilla unveils multimedia platform – Pocket – in Kenya

In a move to further improve the online user experience, Mozilla, in partnership with the Aga Khan University, has unveiled a brand new user-friendly and interactive application – Pocket.

Built on both Android and iOS platforms, the app allows users to access the written and visual content of their choice and even save it for offline browsing at a later date.

The latest industry report from the Communications Authority indicates that the total number of data/internet and broadband subscriptions in Kenya stand at 46.5 million and 30.2 million respectively.

This growth is attributed to increasing network advancements, accessibility of smart phones and cheaper data plans, making Pocket a timely achievement as it increases both relevance and reach for ordinary Kenyan subscribers.

The partnership with the Aga Khan University will ensure that local content is curated and distributed to better optimize the product to meet the needs of Kenyan online users.

Speaking at the launch, Pocket Mozilla Vice President and General Manager Matt Koidin said their mission is to ensure the internet becomes a global public resource that is open and accessible to everyone.

“We believe in an Internet that puts people first, where individuals can shape their own experience, are empowered, safe and independent. Through Pocket, we empower people to discover, organize, consume and sharing content that matters to them. The ability for users to save articles to ‘read later’ will be transformative. We believe that together with our Kenyan partners, we will continue to improve the app for Kenyans,” said said Matt.

Articles saved in Pocket are free of ads and formatting, which limits memory storage requirements, and users can also control how much memory they allow Pocket to use. Additionally, downloads are only possible via Wi-Fi to meet the needs of cost-conscious users who often have limited bandwidth.

“The Aga Khan University’s Media Innovation Center has partnered with Mozilla to identify and work with a team of curators who have brought together compelling and exceptional content from East Africa. For the first time, we have a series of collections from outstanding Kenyan curators who bring fresh perspectives from Kenya and East Africa,” said Dr Njoki Chege, Director of the Media Innovation Center.

Known globally for its popular Firefox web browser, Mozilla is a vibrant global community whose mission is to promote openness, innovation and opportunity on the web.

Mozilla designs products that put people back in control of their connected lives and advocates for public policies that improve the health of the internet by creating and promoting open, interoperable standards that enable innovation and advance the web as a platform. – open form and accessible to all.

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