Mozilla unveils Pocket, its read-later bookmark service in Kenya

Mozilla, in partnership with the Aga Khan University, is making its brand new Pocket app available in Kenya.

Built on both Android and iOS platforms, the app allows users to access the written and visual content of their choice and even save it for offline browsing at a later date.

The popular Read Later bookmark service has client apps on the iPhone, iPad, and even the Mac, including a browser extension and a dedicated reading app.

The partnership with the Aga Khan University will ensure that local content is curated and distributed to better optimize the product to meet the needs of Kenyan online users.

Speaking at the launch, Pocket Mozilla Vice President and General Manager Matt Koidin said their mission is to ensure the internet becomes a global public resource that is open and accessible to everyone.

“We believe in an Internet that puts people first, where individuals can shape their own experience, are empowered, safe and independent. Through Pocket, we empower people to discover, organize, consume and sharing content that matters to them. The ability for users to save articles to ‘read later’ will be transformative. We believe that together with our Kenyan partners, we will continue to improve the app for Kenyans,” said said Matt.

Articles saved in Pocket are free of ads and formatting, which limits memory storage requirements, and users can also control how much memory they allow Pocket to use. Additionally, downloads are only possible via Wi-Fi to meet the needs of cost-conscious users who often have limited bandwidth.

“The Aga Khan University’s Media Innovation Center has partnered with Mozilla to identify and work with a team of curators who have brought together compelling and exceptional content from East Africa. For the first time, we have a series of collections from outstanding Kenyan curators who bring fresh perspectives from Kenya and East Africa,” said Dr Njoki Chege, Director of the Media Innovation Center.

Known globally for its popular Firefox web browser, Mozilla is a vibrant global community whose mission is to promote openness, innovation and opportunity on the web. Mozilla claims to create products that put people back in control of their connected lives and advocates for public policies that improve the health of the internet by creating and promoting open, interoperable standards that enable innovation and advance the web as a open and accessible platform for everything.

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