Netflix bolsters its approach to mobile games with the acquisition of Boss Fight Entertainment | Pocket Gamer.biz
Netflix has revealed that it has acquired US free-to-play mobile developer Boss Fight Entertainment as it continues to increase its investment in mobile games.
Founded in 2013, Boss Fight Entertainment was co-founded by three former Zynga employees who primarily focused on CastleVille and is best known for its mobile RPG Boss Dungeon.
Following the acquisition, the studio will continue to operate independently at its three locations in Allen, Austin and Seattle.
Netflix said the acquisition would accelerate its ability to provide Netflix subscribers “great games wherever they want to play them.”
“Simple, beautiful and fun”
“Boss Fight’s mission is to bring simple, beautiful, and fun gaming experiences to our players wherever they want to play,” said Boss Fight Entertainment co-founders David Rippy, Bill Jackson, and Scott Winsett in a joint statement.
“Netflix’s commitment to ad-free gaming as part of member subscriptions allows game developers like us to focus on creating enjoyable gaming without worrying about monetization. We couldn’t be more excited to join Netflix at this early stage as we continue to do what we love to do while helping shape the future of games on Netflix together.”
The Boss Fight Entertainment acquisition is Netflix’s second game studio acquisition this month, following its acquisition of Finnish game studio Next Games for around $72 million.
Additionally, Netflix has named Playstation’s former senior director of corporate strategy Roberto Barrera as its new head of game strategy, planning and analytics. Barrera’s experience running Playstation’s subscription service, Playstation Now, will be crucial for Netflix as it continues to explore mobile games as part of its subscription services.
Although the streaming service has said it’s “still in its infancy” with its approach to mobile gaming, it’s evident that it’s gearing up to be a serious contender in the industry.
Earlier this week, Netflix added two more games to its roster, Shatter Remastered and This Is A True Story, with a third game to be added soon. You can check out the full list of Netflix games here.