Niantic acquires New Zealand-based AR studio NZXR | Pocket Gamer.biz
Pokémon Go developer Niantic has acquired New Zealand-based AR studio NZXR for an undisclosed amount.
NZXR was founded in 2020 by former Magic Leap employees after their Wellington-based team shut down during company-wide layoffs.
Since its inception, NZXR has partnered with several companies to create AR experiences, including The Great Crane Cake Off with Qualcomm and the AR skateboard game Skatrix with Reality Crisis. During this time, NZXR also worked on several projects with Niantic.
The purchase of NZXR is Niantic’s fifth acquisition in the past year, which includes Scaniverse, Hoss, the majority of Lowkey staff, and most recently 8th Wall.
Accelerating New Types of Augmented Reality Experiences
NZXR co-founder James Everett wrote in a blog post, “Over time, as we worked with people from across Niantic, it became clear that we see the same future. An inclusive future. and accessible, where ubiquitous AR helps us engage more with each other and the world.
“At Niantic, we will continue to do what we love, collaborating with some of the best in the business to make AR concepts tangible on developing technology.”
Niantic Vice President of Visual and Interactive Design, Dennis Hwang, added, “The NZXR team will help us accelerate new types of AR experiences for the real-world metaverse where our explorers can create, contribute, and interact. with digital objects in a way that is persistent and shared by all.”
The company’s rapid expansion is no doubt fueled by the success of its flagship title, Pokémon Go, which had its best year yet in 2021 with $1.2 billion in revenue. However, not all his titles have the same success. The studio’s latest title, Pikmin Bloom, didn’t follow in Pokémon Go’s footsteps and grossed $473,000 within two weeks of its launch, up from $116.4 million.