Pocket FM and Flipkart introduce audiobook library on e-comm platform

Flipkart and Pocket FM, a personalized audio streaming service, announced their collaboration to enable audiobooks at scale. The collaboration would help Flipkart enter the audiobook category with exclusive and licensed audiobooks through Pocket FM, making it accessible to its customer base of over 400 million. This further provides an opportunity for Pocket FM to expand its audience and bring global and Indian bestsellers and authors at an affordable price.

Commenting on Flipkart’s partnership with Pocket FM, Kanchan Mishra, Business Head- FMCG, Home and General Merchandise, Flipkart said, “Audiobooks have gained great importance during the pandemic and this collaboration with Pocket FM is in line with our goal. to meet consumer needs. evolving needs. This will help authors publish their work on our platform using audiobooks and give them the opportunity to reach our customer base. Flipkart will help the author get proper exposure; it is more than just a distribution platform. We believe this collaboration will be of immense strategic importance to the audiobook market in India as we continue to address our users’ appetite for regional content.

Ashu Behl, SVP – Content, Pocket FM said, “We have seen an exponential growth curve in audiobook consumption since we officially launched the segment in March of this year. In about a quarter, we lead the audiobook category thanks to a carefully curated catalog of native language books. Given Flipkart’s strong penetration in the country across various consumer categories, this partnership will only strengthen our efforts and help our community of publishers and authors reach a wider audience, generating significant revenue through books. sound.

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