Pocket FM launches in-app advertising solutions

Audio streaming service Pocket FM has launched in-app advertising solutions to accelerate its revenue growth. “We have spearheaded the creation of categories for audio streaming with innovations and our unique storytelling capabilities guiding us towards sustainable and profitable growth. The marketing and advertising community has shown immense interest in our advertising solutions because of its ability to optimize brand engagement without disrupting the listener experience,” said Manish Nagar, Head of Agency Relations, Pocket FM.

The company says it has run numerous experimental campaigns with over 100 brands to explore the best audio innovations and delivered engaging brand solutions to brands including One Plus, Croma, Amazon Prime, Fino Banking Payments, and Hero Vired, among others.

“For a relatively new platform to produce such innovations in the OTT audio category is a great thing. But winning an award for it in the first six months is an even greater achievement. We are happy to have partnered with Pocket FM and for trying, testing and approving its prowess. A first of its kind for our category, really,” said Anand Bhatia, Chief Marketing Officer, FINO Banking Payments.

Pocket FM’s solution allows brands to engage with the listening community with a personalized approach. The company claims to have over 15 million monthly active listeners on the app and an average daily time spent of over 100 minutes. It has raised $93.6 million to date and is backed by investors including Lightspeed, Times Internet, Tanglin Venture Partners, Goodwater Capital and Naver.

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