Pocket FM News: Pocket FM launches ad solutions after pilot with over 100 brands

Pocket FM, a personalized audio streaming service, has launched advertising solutions on its app to accelerate revenue growth, the company announced.

“Our category creation for audio streaming with unique innovations and storytelling capabilities is guiding us towards sustainable and profitable growth. The marketing and advertising community has shown interest in our advertising solutions due to its ability to optimize brand engagement without disrupting the listener experience,” said Manish Nagar, Head of Agency Relations, Pocket FM.

The company has run experimental campaigns with over 100 brands to explore their audio innovations and has offered branded solutions to brands such as OnePlus, Croma, Amazon Prime, Fino Banking Payments and Hero Vired, among others.

During the pilot phase, Pocket FM drove the engagement of these brands on its platform while ensuring minimal ad interference. With specific targeting options, Pocket FM’s solutions allow brands to engage with the listening community with a personalized approach.

“For a relatively new platform to produce such innovations in the OTT Audio category is a great thing. We are pleased to have partnered with Pocket FM and tried, tested and proven its prowess. A first of its kind for our category,” said Anand Bhatia, Chief Marketing Officer, FINO Banking Payments.

During the last quarter, Pocket FM introduced the micro-payment module for its listener to imbibe the piecemeal content consumption habits that have seen an exponential growth trajectory of content monetization, thus establishing the trend for a micro-payment mechanism.

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Pocket FM had raised $65 million in funding in March this year and $22.4 million in December last year. In total, it has raised $93.6 million to date and is backed by renowned investors such as Lightspeed, Times Internet, Tanglin Venture Partners, Goodwater Capital and Naver.

With over 15 million monthly active listeners on the app and an average daily time spent of over 100 minutes, the app has become a favorite media category for brands and marketers.

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