Pocket FM strengthens its management team; appoints Shubh Bansal as Vice President of Growth

Mumbai: Personalized audio streaming service Pocket FM has announced the appointment of Shubh Bansal as Vice President of Growth and Rahul Nag as Head of Communications. Bansal and Nag will both report to CEO and co-founder of Pocket FM, Rohan Nayak.

With these appointments, the company aims to intensify its efforts to accelerate revenue, accelerate growth initiatives and elevate its brand positioning, it said in a statement.

Bansal will lead listener business growth initiatives and new business opportunities. He was co-founder of Truebil, an automotive technology platform acquired by Spinny, where he was responsible for growth, marketing and revenue. Prior to Truebil, he was associated with Housing.com.

Nag will drive stakeholder engagement through external, social media, and internal communications, while establishing Pocket FM as a culture-focused internet organization. With over a decade and a half of experience in the communications landscape, he has worked with organizations such as Flock, Mindtree and ShareChat. In his previous roles, he led crisis communications for Mindtree during the L&T takeover dispute and helped lead communications for ShareChat and Moj.

Welcoming them aboard, Nayak said, “As we continue our exponential growth curve amidst the unique storytelling experience, we are optimistic about our market leadership as pioneers in the ‘entertainment’ space. sound”. Both Shubh and Rahul are recognized leaders in their fields and are valuable inclusions in our strategy team. With their strong skills and expertise, we hope they will provide the necessary impetus to our growth, revenue and brand awareness as we continue to develop Pocket FM for our community.

These key appointments come as Pocket FM is growing rapidly and reflects an upward trend in the consumption of audio content on the internet. Over the past few months, the platform has aggressively focused on monetization and content diversity.

On joining Pocket FM, Shubh Bansal said, “It gives me great pleasure to work with a pioneering and category-leading company in the audio entertainment category in the OTT space. Our vision is to establish category leadership for Pocket FM and lead the OTT landscape through our product innovations and business acumen. I am grateful to the founders for their trust in me, and together we will take Pocket FM to new milestones.

Rahul Nag added, “I’ve always been a huge proponent of audio-first digital content and it’s always special to have the opportunity to contribute to the leader in the space. Our goal is not just to lead India, but to become a force to be reckoned with, and we hope to become a stronger brand for our listeners, creators, employees and investors.

According to the company, it recently raised $65 million in Series C funding to double down on its strategic priorities of building AI capabilities, multiplying its listener base with new languages, and strengthening its community of creators. The company has already hired senior executives to address those priorities and continues to aggressively seek product and technology talent, he said. Pocket FM has raised $93.6 million to date and is backed by high profile investors including Lightspeed, Times Group, Tanglin Venture Partners, Goodwater Capital and Naver.

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