Pocket FM strengthens its management team with two key appointments
Pocket FM, a personalized audio streaming service, has announced the appointment of Shubh Bansal as Vice President of Growth and Rahul Nag as Head of Communications. With these appointments, the company would intensify its efforts to accelerate revenue, accelerate growth initiatives and elevate its brand positioning.
As Pocket FM experiences exponential growth in listener engagement, content creation and monetization, Bansal will lead business growth initiatives among listeners and new business opportunities. He was co-founder of Truebil, an automotive technology platform acquired by Spinny, where he was responsible for growth, marketing and revenue. Prior to Truebil, he was associated with Housing.com.
Nag will drive stakeholder engagement through external, social media, and internal communications, while establishing Pocket FM as a culture-focused internet organization. With over a decade and a half of experience in the communications landscape, he has worked with organizations such as Flock, Mindtree and ShareChat. In his previous roles, he led crisis communications for Mindtree during the L&T takeover dispute and was instrumental in leading communications for ShareChat and Moj.
Bansal and Nag will report to Rohan Nayak, CEO and co-founder of Pocket FM. Welcoming them, Nayak said, “As we continue our exponential growth curve on the back of a unique storytelling experience, we are optimistic about our market leadership as pioneers in the ‘audio entertainment’ space. Both Shubh and Rahul are recognized leaders in their field and are valuable inclusions in our strategy team. With their strong skills and expertise, we hope they will provide the necessary impetus to our growth, revenue and brand awareness as we go forward. that we continue to develop Pocket FM for our community.
These key appointments come as Pocket FM is growing rapidly. The rising curve highlights an aggressive growth trajectory for the company and reflects an upward trend in internet audio content consumption. Over the past few months, alongside aggressive listener growth, Pocket FM has aggressively focused on monetization and content diversity.
Commenting on his appointment, Shubh Bansal, VP-Growth said, “It gives me great pleasure to work with a pioneering and category-leading audio entertainment company in the OTT space. Our vision is to establish category leadership for Pocket FM and lead the OTT landscape through to our product innovations and our business acumen. I am grateful to the founders for their trust in me, and together we will take Pocket FM to new milestones.
Join Pocket FM, Rahul Nag, Head – Communicationssaid, “I have always been a strong supporter of audio-first digital content and it is always special to have the opportunity to contribute to the leader of the space. Our goal is not just to lead India, but to become a force to be reckoned with, and we hope to become a stronger brand for our listeners, creators, employees and investors.
With over 100,000 hours of audio content, Pocket FM has continually expanded its diversity of content and added new series and content to keep its listeners tuned in. ) writers and voice artists.
Pocket FM is the leader in the OTT audio space with over 15 million monthly active listeners (MALs) and attends over 3 billion minutes of audio streaming every month. The average daily listening time spent on the app has already exceeded 100 minutes.
Recently, the company raised US$65 million in Series C funding to double down on its strategic priorities of building AI capabilities, multiplying its listener base with new languages, and strengthening its community of creators. The company has already hired senior executives to address these priorities and continues to aggressively seek product and technology talent.
Pocket FM has raised $93.6 million to date and is backed by high profile investors including Lightspeed, Times Group, Tanglin Venture Partners, Goodwater Capital and Naver.
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