Snapchat launches Pixy, the drone companion that fits in your pocket

Snap Inc., the American camera and social media company that develops technology products and services including Snapchat, launched Pixy.

Snapchat launches Pixy, the drone companion that fits in your pocket

Hailed as a “flying camera friendly”, the pocket drone can record and capture photos as it flies around a subject.

The selfie drone camera flies in four preset flight paths. Without the need for a controller or setup, the camera can float, orbit, and follow its owner’s lead. The drone lands softly at the end of its flight, in the palm of the user’s hand.

Snapchat Popularity

Since its launch in 2011, Snapchat has become one of the 15 most used social media companies in the world. With around 319 million active users on Snapchat every day, the instant messaging app offers invaluable marketing opportunities for small businesses.

Particularly popular with young people, Snapchat is an essential social platform for small businesses looking to connect with people under the age of 35.

Giving Snapchat Marketing a Boost

The Pixy Camera is designed to make the Snapchat experience more fun, seamless, and professional. For businesses that are serious about Snapchat marketing, Snap’s innovative new drone camera could help maximize engagement and appeal with Snapchat messages.

As Snap writes in its description of the new drone camera: “Pixie is a companion to Snapchat. Flight videos are wirelessly transferred and saved to Snapchat Memories. From there, use Snapchat’s editing tools, lenses, and sounds to customize what you capture. With just a few clicks, you can automatically crop to portrait and apply quick smart edits, such as Hyperspeed, Bounce, Orbit 3D, and Jump Cut. Then share to Chat, Stories, Spotlight or any other platform.

Light and compact

Weighing just 101g and measuring 131.7 x 106 x 16.6mm, the drone camera is lightweight and compact, which means it can be carried around easily. It comes with 16GB of built-in storage for up to 100 videos or 1,000 photos.

With a Li-ion battery, depending on flight mode selected and flight duration, Pixy is reported to be able to operate up to eight separate flights.

The camera drone can be purchased in the United States and France for $299.99.

For small businesses that are serious about reaping the benefits of Snapchat marketing, the Pixy could indeed be the perfect companion.

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Image: snap

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