Speaker Spotlight: Kayla Madsen of TransPerfect Gaming Solutions on Localization | Pocket Gamer.biz
We’re gearing up for Europe’s leading B2B conference for the global mobile games industry, Pocket Gamer Connects London, and we couldn’t be more delighted to share with you the fantastic speakers who offer their knowledge and expertise to us at PG Connects. February 14 and 15. !
You can see the full list of speakers so far here for a full look at the talent that will be speaking in February. To give you a taste of what to expect, we’re highlighting some of the most anticipated speakers to showcase the incredible talent and leading companies who will be sharing their insights with us.
We spoke with Kayla Madsen, EMEA Director of Gaming Solutions at TransPerfect Gaming Solutions. Kayla will discuss preparing your game to engage more players and launch into new markets, why localization and internationalization are a high priority for the most successful global game companies, and how you can leverage the best practices and technologies to develop you, whatever your current situation. size or scale.
What is the most common mistake you see being made in the gaming industry?
One of the biggest mistakes we see is dealing with localization after the fact. There is an assumption that the translation of the words is sufficient. It’s not.
We’ve all heard of brands, products, and games that failed due to a lack of cultural consideration or simply bad translations. If you leave the international strategy too late in your development process, you may run out of time to complete the steps necessary for a successful global launch.
Game teams need to realize the importance of having a defined internationalization strategy to launch your game in a new market. This includes a clear understanding of cultural references and nuances, your game’s target audience, local regulations by market, and the expectations of players in that market. Translating content with the most context is essential, then linguistic QA testing should be considered on all devices.
Further thought should be given to the issue of player support or community management in this language once launched as well, which is often overlooked. And remember, this isn’t a one-off, it’s something that will need to be part of your ongoing builds and updates for the life of the game.
What sessions/speakers (besides your own) are you planning to attend?
The State of Mobile Gaming by App Annie and marketing experts fireside chat about marketing in the metaverse. I’m excited to hear how people are already considering advertising and leveraging the metaverse.
What topics do you want to learn about at industry events?
I can’t wait to hear more about what the Metaverse means to the gaming industry as well as others and how quickly people think the public will embrace it. I also want to know more about monetization and use of NFTs in games.
Can people contact you at the event? What kind of people would you like to get in touch with?
Yes please. We’d be happy to provide you with a free localization consultation for any game you have on your roadmap. We will have a stand and you can connect me by email, Linkedin, Skype, Whatsapp or Wechat!
What was the fundamental appeal of the mobile games industry that brought you here?
For me, it was size and opportunity. I believe that the forecast of $200 billion growth by 2024, even in the next four years, is insane. Things like the metaverse and access to technology and the internet will make the world more connected and gamification is an important part of how people will learn in the future.
What’s your favorite mobile game?
I have to admit I’m a big Candy Crush fan, I move around a lot, so having a distraction is great on the train, bus or while traveling.