Superbloom raises $3 million to develop its first women’s game | Pocket

New York-based mobile game studio Superbloom raised $3 million in a recent funding round to develop its debut title.

The funding round was led by Bitkraft Ventures and featured participation from 1Up Ventures and Joakim Achrén Syndicate.

Superbloom was founded by Emily Yim and Ksusha Zito, who between them held various positions at EA, Glu Mobile, Zynga, Dots, and more. The studio was founded with the intention of developing casual lifestyle games that feature “lifestyle content” that will tap into “women’s diverse interests”.

Superbloom will use the funding for the development of its first title and expand its core team to include engineers and designers to support this effort. The studio also plans to innovate its games with a creator economy and reflect real-life interactions through social connections.

woman first

Over the next 18 months, the company plans to hire up to 12 additional employees to accelerate development of its debut title.

“Women deserve games designed with their interests in mind. Although the core demographic of lifestyle games is largely female Millennials and Gen Xers, the same demographic is not found in the makeup of the studios,” Yim said.

Faye Maidment, Partner at Bitkraft Ventures, added, “Lifestyle gaming, which has driven massive releases, is experiencing an evolution that will largely be ushered in by introducing new and relevant gameplay to the largely underserved female audience. We are delighted to support a dynamic founder. duo with deep knowledge of the genre and the triple threat of expertise in design, technology and live operations.”

Indian mobile game company Nazara recently announced that over the next three years it will invest $2.5 million in Bitkraft Ventures with the aim of increasing its partnership, M&A and co-investment opportunities. .

In other funding news, Gamefam has raised $25 million in a Series A funding round to develop and publish games on metaverse platforms.

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