the whole iGaming industry in your pocket – European Gaming Industry News

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Anzu’s award-winning solution, which allows developers to monetize their titles with non-disruptive in-game ads, has been verified by Unity

Today, Anzu has become the first in-game advertising company to join Unity’s Verified Solution Partner Program. Being a Verified Solution Partner means that Unity’s Verified Solution Partner team has tested and verified that the Anzu SDK for Unity is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers.

Verified Solution Partners showcase best-in-class products and services that deliver direct value to Unity developers across industries and applications. From third-party SDKs, plugins, publisher apps, cloud services, and more, these solutions are verified to be compliant with the latest Unity releases.

Anzu’s award-winning in-game advertising solution, trusted by publishers around the world, allows developers to open up their games to in-game ads that rely on 3D objects such as buildings, street signs, and more. display and banners. Advertisers can then programmatically run their in-game ad campaigns, providing developers with a consistent and reliable revenue stream that doesn’t interrupt the gaming experience.

Anzu Co-Founder and CPO Ben Fenster said, “We are very excited to be the first in-game advertising company recognized by Unity as a Verified Solution Partner. This decision will bring our technology to even more developers, who are increasingly looking for a reliable, non-disruptive solution to help them monetize their games. Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and benefit from our user-friendly, non-clickable, and non-disruptive ads that keep players in the game , our easy drag-and-drop integration, OpenRTB’s high fill rate coupled with the high CPMs of direct deals with top brands, and full inventory control over content, data, pricing, ad formats. ads, frequency and density of ads. ”

Axis Games, a Unity developer who worked with Anzu’s in-game advertising solution for their successful Axis Football title, said, “We were looking for a way to liven up our stadiums and add a better feeling of immersion so that dynamic ads provide additional information. the income matched perfectly. Our revenue from that is roughly equivalent to our revenue from game sales on a single platform, and it continues to grow significantly. Compared to the previous year, our December revenue from in-game advertising increased by 775%!”

With gamers being more open to in-game advertising, it’s become a reliable and efficient way for developers to monetize their titles for the first time or as an additional monetization solution that works alongside other methods and respects the gaming experience. A recent Anzu study of UK and US gamers found that seven out of ten gamers are positive or neutral towards in-game advertising if done well, and two-thirds of gamers have said they welcome marketing investment in games.

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